Gateway Map is an official business term that describes a powerful technique to map out strategic objectives and ideas. It incorporates theories from organizational psychology and business strategy, while emphasizing clarity and consensus among stakeholders. The main purpose of a Gateway Map is to identify a common set of desired outcomes. By creating a map of factors, obstacles, expectations, and metrics, teams can distill the core message of their vision and goals, providing a unified focus on the strategy and mission of the organization. With the right approach, Gateway Mapping provides a framework for positioning an organization to attain its desired results while working collaboratively toward common objectives.