Fire Simplex is a business strategy that focuses on rapid optimization of resources and decision-making processes. It’s a fast-paced approach to problem solving and decision making, focusing on the most efficient solutions that can be rapidly implemented to generate maximum returns with minimal effort. The aim of Fire Simplex is to reduce complexity and cost in the long run, but also to make quick improvements that will have a tangible impact on an organization’s operations. Fire Simplex utilizes analytics and data-backed decisions for continual improvement; it requires organizations to remain agile and open-minded, always looking for potential opportunities for improvement.