Access Event Management is a comprehensive approach to managing risk, cost, and convenience for businesses planning events. With this strategy, companies can create personalized experiences for their guests, optimize costs for organizing events, and be assured of accessing the right people, products, and services. By tracking usage and controlling access at an event level, as well as across events, businesses can gain an understanding of how they use resources more effectively to maximize returns. In other words, Access Event Management enables businesses to make smarter decisions around planning and executing events while delivering outstanding customer experiences.