Ad controls are an important part of the digital marketing landscape. They are a set of rules and regulations that govern how ads are served, targeted, and monitored. Ad controls are designed to protect users from unwanted or intrusive ads, while still allowing marketers to reach their target audiences. Ad controls can be used to limit the number of ads a user sees, or to ensure that ads are relevant to the user’s interests. They can also be used to prevent ads from appearing in certain contexts, such as in sensitive content or on certain websites. Ad controls can also be used to track the performance of ads, so that marketers can make informed decisions about their campaigns. Ad controls are an essential part of any digital marketing strategy, and can help ensure that ads are served in a responsible and effective manner.