A asset plus is a term used to describe an asset that has additional value beyond its traditional use. This additional value can come in the form of increased marketability, increased revenue, or other tangible benefits. For example, a piece of real estate may have a traditional use such as a home or office building, but if it is located in a desirable area, it may have additional value due to its potential for increased rental income or higher resale value. Similarly, a business may have a traditional use such as providing goods or services, but if it has a strong brand or a loyal customer base, it may have additional value due to its increased marketability and potential for increased revenue. Asset plus is a term used to describe any asset that has additional value beyond its traditional use.