Choice Engineering

Choice engineering is a relatively new concept that is becoming increasingly popular in the business world. It is a method of designing decisions that are tailored to an individual’s needs and preferences. It involves understanding the psychological, cognitive, and behavioral factors that influence decision-making, and using this knowledge to design decisions that are most likely to result in the desired outcome. Choice engineering can be used to influence customer behavior, employee behavior, and organizational decisions. For example, it can be used to design menus that make it easier for customers to make healthy choices, or to design incentives that encourage employees to make decisions that are beneficial to the organization. Choice engineering is an effective way to increase the likelihood of achieving desired outcomes, and is an important tool for businesses looking to maximize their success.