Crisis Management: The process of planning for and responding to potential emergencies or disasters in order to minimize their impact on an organization or facility. Done correctly, crisis management can help a facility stay prepared and equipped to handle whatever comes its way and preserve its continuity, reputation, and financial resources. Taking proactive steps to anticipate and plan for difficult scenarios is just as important as the swiftness of response, ensuring that all personnel understand their roles and have access to the necessary resources. Ultimately, effective crisis management requires smart decision-making, resourceful problem-solving, and right-minded people.