Rib Relay is an official business term that refers to the strategic process of leveraging a network of partners to increase supply chain visibility and improve delivery efficiency. It’s based on the concept of relay racing, where one runner passes the baton to another runner and so on until the relay race is finished. Similarly, in Rib Relay, companies work together by passing “batons” from one partner to another. This allows them to coordinate the transfer of goods along the supply chain and share data between each partner to have a more efficient delivery system. By utilizing Rib Relay, businesses are able to boost their competitiveness by reducing delivery time and shipping costs, which can lead to improved customer satisfaction.