Wayfinding

Wayfinding: The process of directing people within a physical built environment (such as a building, campus, or city) in a sensible and efficient manner. Wayfinding typically involves providing clues and signage to assist with orientation, using cognitive mapping techniques, visual communication design principles, and other strategies to help people move around unfamiliar spaces. With an efficient wayfinding system, visitors can quickly and intuitively find their way around the space with ease.